Content Marketing Consultants

Looking to hire a Content Marketing Consultant?

One of the most passionate groups amongst DMU members are our Content Marketing Consultants. From the strategists to the copywriters, our members in the content marketing industry are true experts at creating and delivering high quality, relevant copy, video and visualisations which get results.

Here's what we're most often asked by businesses wanting to hire a Content Marketing Consultant...

What does a Content Marketing Consultant do exactly?

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Any content marketing consultants that you hire will typically have two key roles.

The first is to focus on the strategy and management of your content. This can involve work relating to audience segmentation, funnel analysis, keyword research, content audits and accessibility reviews. All of this ensures that whatever content you create works with both the intended audience (and your brand goals).

The second area is the actual creation of various content pieces. Typically, this is copywriting, most commonly to support PPC, SEO and UX efforts but can also include other forms of content production such as imagery, videos, infographics and other widgets and calculators which may be useful. A consultant will either create the content themselves, or project manage a team to make it happen.

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What channels do Content Marketing Consultants work on? 

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​Content Marketing Consultants will approach their work in different ways so there isn’t a set suite of channels or tools which you would expect them to use.

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Most content marketers will however specialise in a particular industry (e.g B2B SAAS, Travel or Tech) or a certain content type (e.g. copywriting vs video direction).

A growing factor to consider is to also ask how content marketers are using AI within their work, both to research content topics as well as creating the content. Some content marketers will actively integrate this into their work. Others won’t. Depending on your views about AI it’s advisable to ask a content marketer before starting how they approach this.

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How much do Content Marketers charge? 

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​Prices vary for Content Marketing Consultants vary. The biggest factors which influence pricing are the specialist knowledge required for the industry, the size and scale of the brief, turnaround times and whether the consultant needs to conduct additional research to obtain information.

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Most consultants will charge by project or by project piece and will outline the size and scope what they intend to create. This might be 5 articles at 1,000 words for example.

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Typical copywriting prices in the UK will start from £350 per article upwards.

Want to contact a DMU Content Marketing Consultant? 

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​The copywriters and content marketing consultants shown here are all free to contact. The DMU doesn't take a commission or cut as a result of you reaching out to them via this website. So learn more about each DMU member by clicking on their profile and from there visit their website to make contact.