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Tom Pratt

Charity Marketing Consultant

Tom Pratt

Meet Tom

Hi 👋 I'm Tom, the founder and director of Albert Road Consulting (ARC), a friendly digital marketing agency specialising in helping non-profits and charities.

I set up ARC in 2017 after 15 years of working in various marketing roles both on the client and agency sides. After, seeing what worked (and what didn't) I wanted to incorporate these points into my business.

The result is ARC, a flexible, transparent digital marketing team to support your organisation.

During the last six years, I have helped all types of businesses from start-ups to household names such as Virgin Atlantic and NowTV.

In 2021, I decided to focus the business solely on helping the charity and nonprofit sectors.

We specialise in:

  • Marketing strategy - e.g. how can your site better support your fundraising team?

  • Charity SEO - is the content on your site getting you the type of visitors you need?

  • Google Ad Grants - applications & ongoing management. Are you making the most of the ~£7500 monthly spend that Google gives you?

  • Google Analytics - Setting up GA4, dashboard and ongoing reporting

Clients include Scottish Wildlife Trust, Girlguiding UK, St Clare Hospice and Seagulls Reuse.

As well as doing my marketing day job I am also the Chair of Trustees at Yorkshire Dales Millennium Trust. This provides me with a valuable insight into the day to day challenges that charities face.

I offer a free initial consultation to talk through:

  • the challenges you are facing

  • the objectives you want to achieve

  • potential solutions

We work on a project or rolling 30-day basis so you are never tied into an onerous contract. We want to work with people for as long as we are being useful.

If you think we can help, or if you'd just like a quick chat to talk things through - please feel free to get in touch.

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