David Guy

Meet David

Before taking on a client, I look at whether PPC is a good fit. I’m also upfront about whether my experience and approach are right to help the business achieve its goals.

I’m a freelance PPC consultant with an agency background and over 12 years’ experience working with businesses to improve performance and profitability from their Google Ads and Microsoft Ads campaigns

When I begin working with a business, I focus on three areas:

Build a strong setup within the ads account, use landing pages to convert more visitors and track performance properly.

Within the Google Ads account, I use my experience to reach more of the right people while reducing wasted spend on irrelevant clicks.

I also look at the experience visitors have after they click. This is crucial because people decide to do business, not on the search results page, but when they trust a business after they click.

Where needed, I create bespoke landing pages, designed to improve the number of enquiries from paid traffic. This includes conversion-focused forms, thank you page optimisation and other tactics to encourage more people to pick up the phone or fill in a form.

Proper tracking is then used to understand whether the lead is genuine and valuable. That data can then be fed back into Google to find more of the right people.

If you’re open to sharing your lead handling process, then the ads and landing pages can be honed to help you close more leads. This can include lead nurturing tactics after they get in touch to keep a lead warm and help you close.

If you'd like a second opinion on your PPC, landing pages or lead generation, I'd be happy to take a look. If I think there's an opportunity to improve results, I'll explain where I'd focus. If I don't, I'll tell you that too.

David Guy