Andy Hathaway

Meet Andy

Hi, I’m Andy Hathaway and I work as a freelance PPC consultant and mentor. I’ve been in digital marketing for over 14 years and in that time I’ve helped a wide range of businesses grow through paid search.

I work with clients across the UK, the US and Europe, typically managing budgets ranging from £1,000 to £100,000 per month. I offer everything from new account setups and restructures to ongoing management, as well as consultancy and mentoring to help businesses or in-house teams get more from their ad spend.

Google Ads is my specialist area, but I also support clients with conversion tracking, analytics, landing page design and conversion rate optimisation. Google and Microsoft Ads don’t operate in a vacuum – success depends on more than just the ad campaigns themselves. I’ve become an expert in tracking and measurement (so often set up incorrectly), and I work closely with clients on their landing pages, user journeys and offers to maximise conversion rates.

For a bit of fun, I also create and use custom scripts to help with everything from automating routine checks to analysing data at scale and monitoring performance more closely. Alongside this, I’m increasingly exploring how AI tools can save businesses time and improve efficiency.

I originally worked client-side and often found that agencies would pass me from one account manager to another, with little transparency over who was actually running my campaigns. That experience is why I set up my business, Clarity PPC – to give clients direct access to a specialist who is clear, accountable and genuinely invested in their results.

Outside of work, I’m based in the UK and enjoy keeping fit, playing tennis, spending time with my family and watching sports.